Writings on Product & SaaS
Data-driven analysis of European SaaS, product strategy, and scaling — published on Euro Product Edge.
PLG is not a product strategy
Lessons from a startup that got product-led growth right — and the parent that couldn't copy it.
Where Europe's SaaS Growth Actually Happened in 2025
A full-year review of 1,750 new companies, AI-native growth, and the transatlantic shift.
You've Chosen Your Focus. Now Let the Rest Leak.
Why saying no to revenue is harder than choosing your focus—and how to do it anyway.
Europe's VC Market Isn't Collapsing—It's Maturing
Five years of market data reveal a structural shift: fewer deals, bigger cheques, and a new discipline that favours quality over quantity.
The Focus Decision Every Founder Avoids
How to choose who you build for when sales, support, and growth all demand different things.
Europe Overtakes the USA in SaaS Company Count as Tier-Two Markets Accelerate
Full-year 2025 data shows 10,311 European SaaS companies—and reveals a significant reshuffle away from London and Paris.
Europe's 400 Unicorns Reveal a Scaling Problem
The EU INC proposal addresses market fragmentation that blocks European startups from competing globally.
The Leaky Bucket Product Framework
Stop Filling the Whole Bucket. Master One Side First.
Europe's SaaS Opportunity: Q3 2025 Report
675 new startups push Europe close to the 10K milestone, but the AI paradox in France reveals a disconnect between giants and adoption.
The Estonian SaaS Formula: Why Estonia Produces So Many Global Startups
Estonia has 88 SaaS companies per million people vs California 51. Discover the 4 systematic strategies behind Europe's highest startup density.
Why European SaaS Companies Struggle to Reach $100M ARR
The 75x valuation gap explained—and how to close it while keeping European advantages.
From Services to SaaS: How Agencies Transition From Projects to Products
And Why Your Business Model Depends on It.
European SaaS: AI Adoption & Market Consolidation Q2
Q2 2025: How AI adoption and market consolidation are reshaping the European SaaS landscape.
Why Annual Planning Fails in SaaS (And What High-Growth Companies Do Instead)
Most corporate annual plans are forgotten by March. Here's how to build strategies that survive contact with reality.
The Million-Dollar Game of Broken Phone
Have you ever witnessed this corporate tragedy unfold?
AI Tools Face-Off: Round Two Results and Revelations
From Benchmarks to Real-World Value: How Six Leading AI Models Perform in Market Research.
AI Market Research Face-Off: Which Tool Actually Delivers?
How Different AI Tools Handle Market Research.
Product Timing in SaaS: Key Moments That Determine Startup Success
Insights from RevenueCat's 10k+ app survey reveal when users really cancel (late!) and subscribe (early!).
Navigating Cloud Hosting in Europe
As long as our customers' data is stored within the EU or EEA, does it really matter where we store it?
Benefits Beyond GDPR Compliance for European SaaS
From Burden to Benefit: Unlocking the Hidden Potential of GDPR for Your SaaS Company.
Don't Let a Checkbox Sabotage Your Growth
A cautionary tale of how a small, blameless checkbox can have a big impact on your conversion.
A Lovable onboarding
Lovable is the fastest growing startup in Europe.
The state of Euro SaaS
Evaluating SaaS businesses in Europe and in relation to other regions. Find out which European country is the SaaS hotspot.